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Sharp Advantage Safety Products partners with American Tire & Racing Services

Australian racers no longer need to travel to the states for the Sharp Advantage custom fitted seat insert.


Brownsburg, Indiana – Sharp Advantage Safety Products, LLC, innovator and leading provider of custom fitted seat inserts for sprint car and midget drivers in the United States and American Tire & Racing Services, the Australian Importer and Distributor of the USA manufactured, American Racer Tire, have partnered to manufacture and produce custom fitted seat inserts in Australia.


This partnership allows for Australian racers to obtain a Sharp Advantage custom fitted seat insert without the need to travel to the US to make the seat, which in turn will make it more cost effective for customers. Overall, this partnership will be a win-win for all parties. Australian drivers will save time and travel costs, the Sharp Advantage brand becomes more accessible, and American Tire & Racing Services continues to bring the highest quality safety equipment to their customers.


“I am truly excited to be able to offer Sharp Advantage products to the Australian racers. We as a company wanted to be involved with Dave’s passion for driver safety and his continuous innovation to achieve it,” said Mark Cooper, owner of American Racer & Tire Services.


Sharp Advantage Safety Products – AU will be operated by Mark Cooper and his team at their facility on Newton Road in Wetherill Park, Australia. Mark spent several days in the states training with Dave to learn the process, and techniques used to ensure that the highest quality custom fitted seat inserts are manufactured. As always, Safety, Comfort and Customer Service will be a Priority.


“We are thrilled to partner with Mark and his team to bring The Sharp Advantage brand to Australian racers.” said Dave Sharpley, owner of Sharp Advantage Safety Products, LLC. “I believe that Mark is the right person to lead Sharp Advantage – AU, and I look forward to seeing what he will do.”

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